Alain Denis has been managing his salon on Avenue Montald since 1983, working with his team to create a stylish, timeless elegance that he wants to keep alive in the years to come. For this reason, well-known companies such as L'Oréal and lifestyle magazines call on his expertise and his skills and this both for training and reception and communication strategies.
Alain Denis' team is multilingual and relies on several generations. Each staff member was trained by the manager, ensuring that the standards values the salon has stood for for years can continue. We are proud of our established team and our new talents, as it allows us to offer the perfect mix between modern approach and traditional chic.
Alain Denis, a renowned Belgian hairdresser, started his career at 14 and soon became known for working with major brands such as L'Oréal. In 1983, he opened his first salon in Brussels where he introduced an innovative concept for cutting and colouring.
Since 1995, as an international ambassador for L'Oréal Professionnel, he has spread his knowledge in Europe. Opening a salon in Ghent and taking over Maison Roger, Alain made his mark on the Belgian hairdressing world, known for his unique style and excellence.
In 2005, Alain Denis expanded his operations to Brussels' Avenue Montald, where he partnered with the 'Royal La Rasante Club'. In 2016, he sold Maison Roger, after growing it up full of creativity and energy. It was time for a new step.
Today, he focuses entirely on his own brand, Alain Denis Bruxelles, alongside his personal passions. He shares his multi-faceted experience through various training courses for hairdressers, workshops in schools and for the general public, all with the aim of highlighting female beauty.
"If Jean-Louis David is the king of dégradés and Jacques Dessange is the master of casual styles, Laurent Decreton the child prodigy and Eric Zemmour the passionate expert, Alain Denis is the craftsman who combines all these qualities."
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